These products must have to be a reflection of your company, how you run your company and what type of minds are the think tank behind your company. Always make sure that what you are promoting is as good as the gadgets you are promoting it with.
Lanyards, bumper stickers, stickers in general, and buttons are all on the lowest scale when it comes to using these merchandises as a advertising. The first rule is to give people something they can use. When they walk away with that pen with your name on it and have to write something and the pen flows across the paper, is comfortable in their hand, and doesn’t run out of ink, they are going to see your company name and become a customer.
Don’t be a cheapskate when it comes to products such as pens, umbrellas, awards, and other promotional gadgets. Make sure that what you are handing out or giving to customers is quality. This rule of thumb will benefit you better than any quantity of cheap products will. Make sure that your design on the products is eye catching and fitting for the gear that it is being placed on. When the right logo, label and coloring come together people will remember what is imprinted on these goods and come back to your place of enterprise. Target the correct audience for what you are about. The correct potential customer can garner you and your business a great deal while the wrong client can be a downfall.
Remember what it is that you are there for. Conferences and trade shows are wonderful places to audition new products and ideas. Along with great promotional pieces as hand outs and gifts, these products and ideas can skyrocket you and your company to a level that you are shooting for. Rules of thumb are: always hand out something customers want, don’t be cheap, have an impressive design and target the right customers for your company. Following these will take you and your organization down a path that is the right one for you.